Our Mission
Empower knitters to confidently execute complex projects by mastering techniques through modular, measurable steps. Every lesson builds a skill. Every skill supports a finished piece.
About PureGrove KnitLab
We are an e-learning studio dedicated to structured, outcome-driven knitting education—built by makers for makers.
Our Approach
- • Technique-first: mechanics before memorization.
- • Iterative practice: small drills, rapid feedback.
- • Real projects: every track ends with a wearable outcome.
- • Dashboard-style tracking: measure progress across modules.
Story
PureGrove KnitLab began when a group of pattern designers realized their studio critiques felt more like engineering reviews than crafts demos. We turned that rigor into an accessible format—clarity-first videos, annotated charts, and checklists that translate into confident garments.
Team
Ava Mercer — Lead Instructor
Specializes in cables and fit tuning. Former pattern engineer for indie sweater brands.
Noah Patel — Curriculum Architect
Designs modular lesson structures and assessment rubrics.
Sofia Nguyen — Lace & Brioche Coach
Guides students through chart literacy and tension control in advanced fabrics.
Luca Rivera — Community Manager
Hosts critiques, manages peer review, and keeps projects moving.
Roadmap
- Q3 Release “Knitter’s Math” micro-series for shaping and grading.
- Q4 Add garment lab critiques and project milestones.
- Q1 Launch colorwork studio with chart generator.